Urban Hero by Jimmy Choo was launched in 2019. Experience the woody aromatic fragrance Jimmy Choo Urban Hero. Inspired by the urban environment, this scent embodies a modern man with a contemporary and masculine spirit, revealing a nod to the confident, mysterious Jimmy Choo Man with a hint of rebellion. Ideal for spontaneous city nights, it gives off intense woody notes, such as grey amber and leather accord, which mix with warm black pepper and sensual rosewood, before being offset with fresh lemon caviar.