Hi There!

Who are we you might ask? We are Direct Fragrances a perfume family. We have been around for 25 years, which means we have a “retro approach” to helping you; No automated systems and your needs always come first. We are your one stop shop for fragrances, purses, sunglasses and even some cosmetics.

What do we do? We work with you to create variety for your store. Whether you are needing a beautiful selection of fragrances or a stylish display of shades, we are here to serve you. It is like having your own personal secretary!

What matters to us? Here at Direct Fragrances, YOU matter to us! We do not just enter orders; by listening to you, we help figure out what works best for your shop.

How do we do this? With hard work, dedication and a willingness to learn… And of course, lots of coffee.

Customer service

Our Sales Staff

Ariane Pennigton

Vice President Sales
Cheryl Cooney


Wendy Shroyer


joanne web opt
Joanne Hedge


Sales person nancy
Nancy Garcia-Tunon


Why Shop With Us


Retail Orders Over $50 and Wholesale Orders Over $250.


Knowledgeable Sales and Support Team Available.


Designer Brands are Always 100% Authentic.

We Deliver Only Genuine Products

Order with the confidence that you are receiving competitive pricing, authentic products, excellent customer care and fast deliveries.

"We have been wholesale customer of Direct Fragrance for many years, and have never been anything other than satisfied with every order. Everyone I have spoken with has been pleasant to speak with, as well as knowledgeable on the latest trends. Choosing Direct Fragrances as our supplier has been a very prosperous decision for our company."
Jeanne Ukwendu, Eclectic Lady
Wholesale Buyer