Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewelry creations. Over the decades, the Bulgari generations defined a distinctive style made of vibrant color combinations, exquisitely balanced volumes and unmistable motifs that pay homae to the Roman roots of the company. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewelry universe and launched new trends that stood out as icons of contemporary designs.