Gucci Bloom was launched in 2017. The nose behind this fragrance is Alberto Morillas. Capturing the spirit of the contemporary, diverse and authentic women of Gucci, Bloom is creative director Alessandro Michele’s first fragrance for the House. Envisioned as a thriving garden of flowers, Bloom is created to unfold like its name. Notes of natural tuberose and jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon creeper, a plant that changes color when it blooms, infuses a powdery, floral edge.