Sì Passione was launched in 2017. Discover this fragrance for women, Sì Passione. This sparkling, fruity floral scent with notes of Rose & Woody Vanilla was created for the woman who is passionate, feminine, and confidence, seduction, and strength. The striking rich red color of the bottle captures the essence of passion, and in Giorgio Armani’s own words, is “an irresistible combination of grace, strength and independence of spirit.”