Launched in 2004. DKNY Be Delicious captures the adventurous spirit of New York City in a bottle. Juicy and irresistible, the fresh floral fragrance is bursting with playful charm and spontaneity. Mouth-watering fresh apple blends with notes of crisp cucumber and sparkling grapefruit to charge the senses. The scent of sweet magnolia and a core of violet and rose dance into a smooth finish of creamy sandalwood and white amber—creating a fragrance that celebrates everything it means to Be Delicious. The same playful scent, now encased in newly designed packaging. More than a fragrance, it’s an attitude. Juicy and irresistible, DKNY Be Delicious is a fresh floral scent bursting with playful charm and spontaneity.