Eau de Lacoste L.12.12. Blanc Pure was launched in 2011. There’s the pure, clean floral woodiness of the Eau de Lacoste Blanc Pure . A very original and elegantly audacious scent around white cotton. A unique Woody floral creation with masculine nuances. Based around a natural Tuberose that gives masculine earthy depth. This fragrance captures the playful spirit of the brand, to evoke the very spirit of the iconic Lacoste shirt – unforgettably cool, inventive, elegant and yet stylish.